In 1984, a young Grand Canyon river guide revolutionised the footwear industry when he created the world’s first sports sandal. This idea soon spawned a brand, and the new adventure of Teva® was born.
It’s been 25 years since Teva took its first step into the Grand Canyon, and not a moment has gone by that Teva® (that’s “teh’-vah,” not “tee-vah”) hasn’t been hard at work developing products that enable and encourage your adventure. Of course, given its heritage, they have an obsession with water, andt their passion lies in identifying and enhancing the areas in which water effects an adventure. To Teva, water presents a paradox. It is the source of a year-round playground, but it simultaneously poses a year-round problem. Anyone who has ever slipped on a patch of ice or been forced to deal with soaking wet socks can attest to this duality.
Essentially, Teva® has two fundamental responsibilities: to play and to protect. We play in the water, but we also see the need to be protected from it. Teva sees its responsibility is to manage this delicate balance, so you can go forth without reservation. Armed with a quarter-century worth of knowledge and technology, they are dedicated to developing products that strike this balance to deliver the most out of your adventures.
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